![]() ![]() Surveillance capitalism was born when technology firms realized they could make money using this behavioral data. ![]() ![]() The first part is mainly descriptive, demonstrating how companies like Google and Facebook discovered what Zuboff calls the “behavioral surplus.” (63) This surplus is the data surveillance capitalists accumulate when consumers use their services. The book lays out its argument in three sections. The message is clear: if surveillance capitalism continues on its present course, human freedom and agency might disappear from the face of the Earth. Zuboff, Professor Emerita at Harvard Business School, argues that her book is an “effort to understand surveillance capitalism and its consequences.” (17) To accomplish this, the book waxes and wanes between vivid descriptions of exploitative digital surveillance practices and abstract philosophizing about the nature of human freedom in a surveillance-filled world. The Age of Surveillance Capitalism by Shoshana Zuboff is an impassioned warning about the dangers associated with commercial surveillance. ![]()
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